Target Audience Profile from Ella Penfold on Vimeo.
To create this I used a website called powtoon, it allowed me to creatively present my target audience with images and text. It is more visually interesting than just a powerpoint. For this presentation I used a variety of slides with different visual aids so that you can a better understanding of who the target market is. When creating this it made me think more in depth about how this audience and the results from my original questionnaire would inform my opening sequence. It also made sure that I always remembered who I was making this film for.
The target market is very similar to me in terms of age, gender, ethnicity and background, this is a great advantage to me as I already see the film from the same perspective. However, I will have to make sure that I am not just making this opening sequence for myself but for the wider audience. Even though I am to make this film for my target market universal, I also understand that I cannot please everyone.
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